Khush Ayurveda Privacy Policy
1. Information We Collect
We collect various types of information from you when you interact with our website or services.
| Category | Specific Data Collected | Collection Method |
| Identity/Contact Data | Name, Email Address, Phone Number | Contact forms, Sign-up forms, Meta Ads forms |
| Financial/Transaction Data | Payment information (e.g., Credit Card details) | When fulfilling orders/purchases |
| Technical/Usage Data | IP address, Device Type, Browser Information | Automatically via cookies and tracking technologies, Google Analytics |
| Location Data | Location data | If explicitly asked for and consented to |
| User Content | User-generated content (e.g., comments, reviews) | When you voluntarily submit them |
2. How We Use Your Information (Purpose)
We use the collected information for the following specific purposes:
To Provide Services: To fulfill orders, process payments, and manage your account.
Website Improvement: To monitor, analyze, and improve the functionality and user experience of our website and services.
Marketing and Communication: To send you updates, promotional materials, and marketing communications about our products and services.
Analytics and Advertising: To understand how users interact with our site and to run targeted advertising campaigns on platforms like Meta (Facebook/Instagram) and Google.
Legal Compliance: To comply with applicable laws and regulatory requirements in India.
3. Disclosure of Your Information (Third Parties)
While we do not sell your personal data, we do share necessary information with certain third parties to operate our business effectively:
Payment Processors: Financial data is shared securely with third-party payment gateways (e.g., Razorpay, PayU, etc.) solely for the purpose of processing your transactions.
Marketing/Advertising Platforms (Meta & Google): We share data (like email addresses or user activity) with Meta and Google to measure the effectiveness of our ads and to create custom or lookalike audiences for targeted advertising.
Analytics Providers (Google Analytics): Usage and technical data are shared to analyze site traffic and user behavior.
Service Providers: Data may be shared with companies that provide us with services such as website hosting, email delivery, and customer support.
4. Data Protection and Jurisdiction (India)
We take reasonable steps to protect your data from unauthorized access or disclosure. As Khush Ayurveda operates in India, this policy is primarily governed by the laws of India. We are committed to adhering to applicable data protection standards for handling sensitive personal data.
5. Your Rights and Contact Information
You have the right to request access to the personal information we hold about you and request corrections.
Company Name: KHUSH AYURVEDA
Email: SUPPORT@KHUSHAYURVEDA.COM
Phone: +91 9953 881 663
6. Cookies and Tracking Technologies
We and our service providers (like Google Analytics and Meta) use cookies and similar tracking technologies (like pixels and web beacons) to track activity on our website and hold certain information.
What are Cookies? Cookies are small data files stored on your device that allow us to remember your preferences, understand how you use the site, and deliver personalized content and advertisements.
Types of Cookies We Use:
Strictly Necessary: Required for the operation of our website (e.g., shopping cart function).
Performance/Analytics: Used to count visitors and see how visitors move around the website.
Targeting/Advertising: Used to record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on other sites (like Meta/Google) more relevant to your interests.
Managing Cookies: You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.
7. Data Retention
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Retention Period: The specific period varies depending on the type of data and the purpose for which it was collected. For example:
Order and Transaction Data: Retained for a legally mandated period for tax and accounting purposes.
Contact/Marketing Data: Retained until you request to unsubscribe or delete your information.
Usage/Analytics Data: Retained for the period required by the analytics platform (e.g., Google Analytics).
Deletion: When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it.